|Image by whyswomen, flickr|
Libraries definitely need to promote their services more - even core ones that seem obvious to us but not the users. I think social media may help here as it is quick to distribute updates and links to anything from a new book to a training event. When your message is not getting across you need to try a different method and with the rapid changes in social media it is an opportunity to try something new. If it doesn't work you haven't invested alot of money just some time (always precious though).
As for a strategy in my library. I would like to create some delicious groups and make further use of the facebook page. I am not sure that we have enough activity for a twitter feed but then reading some of the articles on marketing and I realised you can put out any daily stuff going on - doesn't always have to be a major event. Our faculty has a twitter account and it may be possible to start by feeding some library related information via that route and see what takes off.
|image by drhenkenstein, flickr|